Location is a key parameter of the profitability of a car wash. The advantageous location ensures high traffic. And if there are no cars, there is no profit from the site.
Own traffic on the self-service car-wash is when the object is located in the traffic flow (highway, avenue, exit to the city, etc.). Or if the car wash is the only one (without competition) and / or unique (optional) in this place. The flow of cars is provided.
But most often the car wash gathers customers not by itself, but thanks to large and strong neighbors – “donors”. Finding a good place next to the “big brother” generating traffic is the task of the future owner.
Who are these donors?
Can a car wash be profitable without a donor and go astray? Can it generate traffic on its own in the area of the second line? How do you determine the trigger factor that will be a key to profitability?
The answer is: yes, it is possible! Let’s look at a concrete example.
The hero city is the port of Murmansk. Closed 6-post self-service car wash with ALLES equipment on Admiral Lobov Street, 17B. Opening – July 2021.
THE PROBLEM: The location is not the center, the third line, the industrial zone is next to the railway, there is no through traffic.
The starting factor is the price that made it possible to buy, rather than rent, the entire building for a car wash. For Murmansk, with its harsh polar climate, a closed self-wash is what we need.
SOLUTION: What was done?
THE RESULT: An inconspicuous hangar turned into one of the most successful “self-service points” in Murmansk in a few months. Even today, the car wash retains a 5-star rating on Yandex.Maps and high customer traffic. Up to 65% of monthly income comes from customers using the ALLES Bonus loyalty program, from those who come regularly. The owner, seeing the full load of posts, expanded the possibilities of car wash and purchased equipment for 2 additional washing posts, the benefit of the area allows. The solution turned out to be cost-effective and profitable. Steadily growing revenue figures allow the owner to recoup his initial costs within 2 years.